Project description: To create a poster to raise awareness for the newly opened St John's Wood practice. Using the existing 'Medivet pets' illustrations I wanted to place them into a scene that reflected the local area. I experimented with a few concepts below such as Abbey road, an underground station/tube scene and a general street level view. I decided that the street view scene further reinforced the location with the street sign present and using the brand illustration styles I created the phone box and street sign.