Consumerverse

NBCUniversal held a two-day summit in London, bringing together colleagues from marketing, creative, PR, and digital teams across all markets. The event focused on exploring how shifts in consumer behavior are impacting the current Networks business model, and how to strengthen our brands and digital presence to drive long-term growth and profitability.

CLIENT

NBCUniversal

DELIVERABLES

Event Branding Printed Materials Signage

YEAR

2017

ROLE

Graphic Designer

Project overview

This project focused on developing a brand identity and visual system for a two-day summit held in London. The summit serves as an annual gathering for colleagues from global markets to address challenges facing Networks and to energise and inspire teams for the year ahead.

Objectives

Develop a striking and cohesive visual identity that should feel exciting and inspiring.

Use bold imagery and colour to bring a sense of energy, networking and togetherness.

Design across a wide range of mediums—digital, print, environmental—ensuring consistency and impact.

Target Audience

Colleagues from marketing, creative, PR, and digital teams across all markets.

Tone & Personality

Vibrant, exciting, inspiring.

Initial Concepts

At this stage of the project, I explored imagery that captured the themes of networking, global connections, and people. I also began experimenting with different vibrant and energetic colour palettes.

Final Concepts

These final 4 concepts were presented to the client.

Final Logo

Signage / Wayfinding / Event Branding

Printed signage was required for the event alongside large format branding for the main lecture theatre. Initial concepts were mocked up in photoshop and presented to the client and once approved I had to source a supplier and oversee the installation.