Newsweek / Newsweek International
Newsweek is the global media organisation that has earned audience time and trust for more than 90 years, since 1933. Newsweek is committed to fair, independent, and transparent journalism. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
CLIENT
Newsweek
DELIVERABLES
Stationery Branding
YEAR
2018
ROLE
Graphic Designer
Project overview
During my time at IBT Media I was responsible for delivering a full set of stationery and brand guidelines for IBTimes, IBTailored and the newly launched Newsweek International. A new logo lockup for Newsweek International was also required along with a new masthead for the publication.
Objectives
Create cohesive and consistent stationery for the 3 brands.
Create a comprehensive brand guidelines as a reference for their marketing and design teams to use for future assets.
Business Cards
Below are examples of some of the initial business card designs for Newsweek. I introduced a diagonal line as a new graphical element that is based on the angle from the character 'N' in the wordmark. The use of a diagonal was applied throughout the other assets.
Final Stationery Designs
Brand Guidelines
Example of the brand Guidelines for Newsweek International.
Examples of some of the pages included in the guidelines.
PowerPoint Template
The design of the template used the Diagonal element and each header slide used black and white photography of a major city in the World and the 'N' from the wordmark was overlaid to create and interesting composition.
