BetBull
BetBull is a popular online sports betting platform known for its wide range of sports markets, competitive odds, and user-friendly interface.
CLIENT
BetBull
DELIVERABLES
Display Ads Social
YEAR
2021
ROLE
Graphic Designer
Project overview
BetBull undertook a full rebrand and I worked in a small team who were responsible for developing and maintaining the visual style across a wide range of digital assets to cover 6 months worth of content.
Objectives
To develop a visual style and guidelines for their future social and digital content.
Set the effects and compositions for their In-House team to follow.
Create a consistent and recognisable style.
Creative for the App Store
When designing the creative for the App Store tiles I wanted to create a continuous image that would also work independently across the 5 different sections.
Promo Banner
For the Casino assets we developed a lens flare and light source to differentiate them from the Sportsbook assets. We also wanted to create depth and movement by varying the size and positions of the graphics.
Social Posts
Using the curve of their logo we created a recognisable style that could be applied across multiple assets.
