VR & AR Showcase
NBCUniversal hosted an exciting VR & AR showcase in London, designed to spotlight the future potential of immersive technologies across entertainment, products, and experiences. The event brought together colleagues from global markets, alongside potential clients and investors, offering an interactive look at how VR and AR can shape upcoming projects. Through demos, installations, and discussions, attendees explored how these technologies are redefining storytelling and engagement
CLIENT
NBCUNIVERSAL
DELIVERABLES
Visual Identity Product Mocks
YEAR
2018
ROLE
Graphic Designer
Project overview
This project involved creating a brand identity and visual system for a VR & AR showcase event in London. As a platform for cutting-edge immersive technology, the event aims to bring together colleagues from global markets, potential clients, investors and industry professionals. The brand must reflect the future-facing nature of virtual and augmented reality while being visually engaging, accessible, and exciting.
Objectives
Develop a striking and cohesive visual identity that captures the essence of innovation, creativity, and immersion.
Use bold imagery and expressive typography to bring a sense of motion, energy, and interactivity to the branding.
Design across a wide range of mediums—digital, print, environmental, and virtual interfaces—ensuring consistency and impact.
Target Audience
Tech professionals, Digital artists & designers, Internal Marketing and Design teams, Investors & business leaders.
Tone & Personality
Futuristic, Vibrant & dynamic, Clean and flexible.
Research & Initial Concepts
My initial research helped me decide the direction of the visual identity. I wanted to find a futuristic colour palette and by using bold gradients and neon hues I could evoke the sense of digital spaces and suggest forward-thinking tech. The inclusion of network patterns and geometric textures would further enhance this concept.
Further Exploration
At this stage I started to experiment with layouts, colour systems, textures and grids to establish the best approach moving forward.
Final Wordmark
For the final wordmark I chose a clean, modern sans-serifs that also had a futuristic / Sci-Fi feel. I increased the kerning and set the copy to white on a vibrant background which achieved a clean aesthetic.
Posters / Wayfinding
Posters for each area of the showcase were created alongside wayfinding signs.
Pull Up Banners & Postcards
Product Mockups
A set of 5 VR & AR experience mock ups were created in photoshop to showcase how the technology could be used for different sectors and clients.
